For Vitakraft’s Vita Prima line, we developed a packaging system that helps pet owners feel confident when choosing food for their small animals. The front of pack places each pet in a bright, natural environment, connecting the product to instinctive foraging, nature, and daily care. On the back panel, we reorganized the information into a clear two-column layout, with a wooden bowl showcasing the main foraging ingredients and a focused area for ancient grains. The result is a warmer, easier-to-read, and trustworthy system that communicates nutrition clearly while giving Vitakraft a flexible structure they can reproduce consistently across the full range.