Hi, I am
CREATIVITY, IMAGINATION, SOUND & COLOR®
A brand designer, art director and creative strategist based in Victoria, BC, working worldwide. I build visual identities and packaging systems through strategy, cultural understanding and hands-on craft.
My practice is boutique by choice. You work directly with me from the first conversation to final production.
I design from strategy to execution. Visual systems that give a brand its foundation and the flexibility to grow without losing shape.
[ Latest project — coming soon ]
Rohan Marley set out to reposition his French-produced wine line for the premium market. The result is a refined three-expression system for Chardonnay, Rosé, and Merlot, unified by a heraldic lion crest, the ROMARLEY wordmark, and the Latin phrase “Quisque intus habet leonis,” meaning everyone carries a lion within.
Torn-edge labels, metallic foils, embossed details, and carefully selected typography give each wine its own character while maintaining a cohesive and elevated brand experience.
Every project starts with a different challenge.
Whether launching a new company, evolving an established brand, or reimagining a product line, each solution is built around strategy, thoughtful design, and long-term usability.
The projects below showcase how those ideas become brands people recognize, trust, and remember.
Here’s what my clients say about working with me
Brand identity and packaging design for brands that need to mean something. Most of my work is in spirits, food and beverage, music and entertainment, hospitality, and athletics. I also design the systems that surround an identity — stationery, print collateral, brand guidelines, digital assets, and environmental graphics. If your project requires a visual language that holds together across every touchpoint, we should talk.
I’m based in Victoria, BC, and I work with clients across six continents. I’ve designed for brands in Peru, the US, Brazil, Australia, Panama, and across Europe and Asia. Most of my process happens in silence and deep focus — location matters less than clarity. Video calls, shared boards, and structured feedback keep everything moving regardless of time zone.
Every project starts with discovery — understanding what you stand for, who you’re speaking to, and where you want to go. From there, I develop concepts rooted in strategy, not decoration. Deliverables are scoped to your needs and may include logo and visual identity system, color and typography specifications, brand guidelines, and application designs (packaging, stationery, digital, or environmental). Before any work begins, I provide a detailed hour estimate so you know exactly what the investment covers.
A full identity system typically takes 8 to 12 weeks. Packaging projects with production requirements add 2 to 4 weeks. Rush timelines are possible when the brief is tight and feedback is focused. I don’t take on projects that require cutting corners — the work suffers, and so does the relationship. The hour estimate I provide includes a realistic timeline based on your scope.
You work directly with me. Every sketch, every decision, every presentation comes from the same person who read your brief and asked the first questions. When a project needs motion, development, or photography, I bring in collaborators I’ve worked with for years — people who understand that craft and deadline are not opposing forces. No account managers. No handoffs. No surprises. And you only pay for the hours I work, not for overhead you never see.
Every project is estimated based on scope, complexity, production requirements, and timeline.
A clear brief helps, but I don’t expect you to have everything figured out. What I need: your story, your audience, your competition, and your ambition. What you have — a name, a product, a market, a hunch — is usually enough to begin. The first conversation is where we find the rest. After that, I deliver a detailed estimate with hour projections and deliverables before any work begins.
Both. I’ve refined existing identities that needed discipline and clarity, and I’ve built new ones from nothing. The question isn’t whether to keep or discard — it’s whether what you have can carry the meaning you need it to carry. If it can, we build around it. If it can’t, we start fresh. The hour estimate will reflect whichever path makes sense for your goals.
I design for production. I specify materials, finishes, and print methods — foil stamping, embossing, paper weights, die lines — and I work directly with printers and manufacturers to make sure what gets approved is what gets produced. I don’t broker print; I oversee it, because the gap between screen and physical object is where most identities fall apart. Production oversight hours are included in the estimate when needed.
You own everything. All files, all guidelines, all working documents. If you need ongoing creative direction, identity stewardship, or additional applications down the line, we continue on the same hourly basis — no retainers required unless you want one. Some clients have stayed with me for fifteen years — not because they’re locked in, but because the work keeps evolving.
