Hi, I am
CREATIVITY, IMAGINATION, SOUND & COLOR®
A brand designer, art director, and creative strategist with 20 years of work across six continents.
My practice is boutique by choice. Every project gets my full attention, from the first conversation to the final file. You work directly with me, the person doing the thinking and the making.
I design from strategy to execution. Visual systems that give a brand its foundation and the flexibility to grow without losing shape.
Every identity I build starts with thinking, research, positioning, and a clear creative direction. Then the strategy becomes visible: marks, color, and type where every element has a reason.
The shelf is the most competitive space a brand ever occupies. I design packaging that earns its place: clear, considered, and built to communicate value at a glance.
Screens are where most people meet a brand first. I design digital experiences with the same precision as everything printed.
An identity only works if every application respects it. I direct shoots, campaigns, and content so the brand speaks with one voice across every channel.
Latest project — coming soon
Rohan Marley approached with a clear goal: reposition his French-produced wine line for the high-end market. The result is a three-expression system across Chardonnay, Rosé, and Merlot built on restraint. Each label centers a heraldic lion crest and the ROMARLEY wordmark, unified by the Latin line “Quisque intus habet leonis” (everyone carries a lion within). All three labels feature a torn deckle edge on Neenah New Stable Vellum in Titanium White (89gsm), with the Merlot inverting to a black label for depth on the darkest wine. Craft lives in the materials: Gold, Rose Gold, and Silver semi-matte hot-stamping shift by variety, body copy is rendered in engraved ink high relief, and the certification seal is foil-stamped and embossed. The Rohan Marley signature and Rastafari flag are silver hot-stamped, then printed over in green, yellow, and red for a metallic feel. TT Ramillas serifs paired with TT Norms Pro detail lines give the system both warmth and order.
