Hi, I am
A brand designer, art director, and creative strategist with 20 years of work across six continents.
My practice is boutique by choice. Every project gets my full attention, from the first conversation to the final file. You work directly with me, the person doing the thinking and the making.
I bring research, cultural fluency, and craft to every brief. The result is a visual system built to hold up in every market, every medium, and every moment your brand shows up.
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80+ Logos
116+ Served Clients
20+ Years of Experience
6 Continents
Latest project — coming soon
For Vitakraft’s Vita Prima line, we developed a packaging system that helps pet owners feel confident when choosing food for their small animals. The front of pack places each pet in a bright, natural environment, connecting the product to instinctive foraging, nature, and daily care.
On the back panel, we reorganized the information into a clear two-column layout, with a wooden bowl showcasing the main foraging ingredients and a focused area for ancient grains. The result is a warmer, easier-to-read, and trustworthy system that communicates nutrition clearly while giving Vitakraft a flexible structure they can reproduce consistently across the full range.
