Hi, I am
I’m a brand & graphic designer with over 20 years of experience creating visual identities that resonate globally. Born in Lima, Peru, my career has taken me across 6 continents working with major consumer brands and global companies. This global perspective shapes everything I do.
I translate business goals and cultural nuances into compelling visual strategies that connect with audiences and drive real impact. Every project is rooted in research, intention, and craft. My work spans branding, packaging, and digital experiences—all in service of solving problems through design.
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80+ Logos
116+ Served Clients
20+ Years of Experience
Latest project — coming soon
Second and final stage of the re-branding process started in late 2014. We recently re-vamp the brand by giving all labels the logo and brand name a silver mate foil. In addition, the new product has a unique purple tone background, starting a new color for the UFD family.
