Hi, I am
Creativity, imagination, sound & color®
A brand designer, art director, and creative strategist with 20 years of work across six continents.
My practice is boutique by choice. Every project gets my full attention, from the first conversation to the final file. You work directly with me, the person doing the thinking and the making.
I design from strategy to execution. Visual systems that give a brand its foundation, and the flexibility to grow without losing shape.
Every identity I build starts with thinking, research, positioning, and a clear creative direction. Then the strategy becomes visible: marks, color, and type where every element has a reason.
The shelf is the most competitive space a brand ever occupies. I design packaging that earns its place: clear, considered, and built to communicate value at a glance.
Screens are where most people meet a brand first. I design digital experiences with the same precision as everything printed.
An identity only works if every application respects it. I direct shoots, campaigns, and content so the brand speaks with one voice across every channel.
Four steps, one designer, full clarity at every stage. You know what happens next before it happens.
→ One senior designer from brief to delivery. The person you meet on the first call is the person doing the work.
→ Scope, timeline, and investment outlined before we begin. The numbers you approve are the numbers you pay.
→ One strategic direction, focused and defensible. I do the eliminating so you decide from strength.
→ A partner invested in your brand before, during, and after the project closes.
I bring twenty years of research, craft, and cultural range to every brief. The result is a visual system built for its specific market and medium, with the substance to stay relevant as both evolve.
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80+ Logos
116+ Served Clients
20+ Years Experience
6 Continents
Latest project — coming soon
Rohan Marley reached out to elevate his French-produced wine line into a high-end market position. The previous labels lacked the refinement his name and the product deserved. I built a system across three expressions, Chardonnay, Rosé, and Merlot, that carries weight through restraint. Each label centers a heraldic lion crest paired with the ROMARLEY wordmark, tied together by the Latin line “Quisque intus habet leonis,” meaning everyone carries a lion within. The white and Rosé bottles use a torn deckle-edge label on Neenah New Stable Vellum in Titanium White (89gsm), letting the paper texture read as craft. The Merlot flips the system to a black label for depth and contrast on the darkest wine.
The material treatment is where the class lives. The crest and wordmark shift by variety via Gold, Rose Gold, and Silver semi-matte hot-stamping. Body copy uses engraved ink high relief for a tactile finish you feel before you read. The certification seal is foil-stamped and embossed, and the Rohan Marley signature sits beside a Rastafari flag rendered in silver hot-stamped overlay with green, yellow and red, a quiet nod to heritage without shouting it. Typography pairs TT Ramillas for the display serifs with TT Norms Pro for the structured detail lines, giving the label both warmth and order.
