PROJECT

DIEGO AMADOR

ALACRAN RECORDS

DELIVERABLES

 

For Latin America tour and album releases: logo, typography selection, color palette, album covers, posters, poster mockups, booth design, banners, backdrops, invitations, flyers, website, landing page, social media aperture, banners, avatars, social media ads, online ads, email blasts, promotional material.

PHOTOS
©Ruben Martin

This is a project for Diego Amador, a multi-instrumental flamenco composer and vocalist from Seville, Spain. Amador deftly fuses Spanish flamenco with jazz, reaching for the acoustic piano as his primary instrument of choice. Alacran Records introduced Amador to the U.S. and Latin America with a single, an album and a Latin American tour.

 

Visual identity

The visual identity references Diego Amador's roots of tradition and culture. Subtle graphic elements appear on every piece, connoting Amador’s talent and versatility. Rich tones - gold, red, orange, blue and turquoise - represent warm and cold tones that speak to who he is as an artist. A geometric monogram logo following the Arabic pattern uses multiple outlines representing vibrating chords, repetition and continuation. This cohesive visual identity is flexible and dynamic for compatibility with all online and offline advertising, promotions and graphics-related material.

INTERACTIVE WEBGL EXPERIENCE

UX/UI PROPOSAL

 

BROWSER 3D RENDERS IN REAL TIME USING WEBGL AND THREEJS. INTERACTIVE MUSIC PLAYER WITH CUTTING EDGE VISUALIZATIONS.  INTERACTIVE BACKGROUND ON MOUSE OVER. WebGL EFFECTS FOR ALL MEDIA.

NEXT PROJECT

PIERO SALARDI®

Art director, graphic/web designer & illustrator

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All works © PIERO SALARDI® 2021 → CREATIVITY, IMAGINATION, SOUND + COLOR™ Please do not reproduce without the expressed written consent of the author.

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