PROJECT
DIEGO AMADOR
ALACRAN RECORDS
DELIVERABLES
For Latin America tour and album releases: logo, typography selection, color palette, album covers, posters, poster mockups, booth design, banners, backdrops, invitations, flyers, website, landing page, social media aperture, banners, avatars, social media ads, online ads, email blasts, promotional material.
PHOTOS
©Ruben Martin
This is a project for Diego Amador, a multi-instrumental flamenco composer and vocalist from Seville, Spain. Amador deftly fuses Spanish flamenco with jazz, reaching for the acoustic piano as his primary instrument of choice. Alacran Records introduced Amador to the U.S. and Latin America with a single, an album and a Latin American tour.
Visual identity
The visual identity references Diego Amador's roots of tradition and culture. Subtle graphic elements appear on every piece, connoting Amador’s talent and versatility. Rich tones - gold, red, orange, blue and turquoise - represent warm and cold tones that speak to who he is as an artist. A geometric monogram logo following the Arabic pattern uses multiple outlines representing vibrating chords, repetition and continuation. This cohesive visual identity is flexible and dynamic for compatibility with all online and offline advertising, promotions and graphics-related material.
INTERACTIVE WEBGL EXPERIENCE
UX/UI PROPOSAL
BROWSER 3D RENDERS IN REAL TIME USING WEBGL AND THREEJS. INTERACTIVE MUSIC PLAYER WITH CUTTING EDGE VISUALIZATIONS. INTERACTIVE BACKGROUND ON MOUSE OVER. WebGL EFFECTS FOR ALL MEDIA.
HOME PAGE WITH 6 SLIDES WITH NEW RELEASES, ACCESS TO VIDEOS, PHOTOS, INTERVIEWS, AND RECENT NEWS.
ANIMATED MENU WITH RECORD LABEL, AND MANAGEMENT INFORMATION.
BUYING PLATFORMS AND SOCIAL MEDIA ICONS.
DIEGO'S SECTION SUBDIVIDES INTO 6 SECTIONS. AUTO CAROUSEL PHOTO SLIDE- SHOW.
BIOGRAPHY WITH LINKS TO DOWNLOAD THE BIO IN PDF, WORD, PLAIN TEXT. CAROUSEL PHOTO SLIDE-SHOW
DISCOGRAPHY WITH BUYING PLATFORMS ICONS, INVITED ARTISTS, PRODUCTION CREW. DOWNLOAD PRESS RELEASES IN PDF, WORD, OR PLAIN TEXT.
INTERACTIVE MUSIC PLAYER. LIST OF SONG WITH OPTION TO HIDE.
WHEN LIST SONGS ARE HIDDEN, YOU START TO SEE THE GRAPHICS BOUNCE AT THE MUSIC BEATS. YOU CAN CONTROL THE CAMERA BY MOVING THE CURSOR THROUGH THE SCREEN. ABILITY TO ZOOM IN OR OUT. EACH SONG HAS A DIFFERENT INTERACTIVE EXPERIENCE.
WHEN CLICKING ON ANY SONG TITLE, YOU ENTER THE SONGS DETAIL, LYRICS, ALBUM AND BUYING PLATFORM ICONS.
LIST VIEW CHANGED TO ICON VIEW.
HIDING THE ICON VIEW ANIMATES TO THE BOTTOM LEFT, ALLOWING YOU TO IMMERSE YOURSELF IN FULL SCREEN MODE.
SECOND OPTION FOR ICON VIEW
3D GRAPHICS STARTS MOVING WHEN HIDING THE ICON VIEW.
3D LINE ART SAMPLE.
LINE ART ZOOM IN.
6 - 14
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Piero Salardi®
Graphic/Web Designer + illustrator
Living in
Victoria
BC/Ca
Working
Worldwide ↗
All works © PIERO SALARDI® 2023 → CREATIVITY, IMAGINATION, SOUND + COLOR™
Please do not reproduce without the expressed written consent of the author.