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ALACRAN GROUP

CLIENT

DELIVERABLES

 

Logo, group logos, tag-lines, key message, brand identity guidelines, stationery system, pattern design, merchandising, banners, flags, social media supporting content, branding, posters, social media posts, billboards, animated billboards, 3D animation, creative direction, art direction, content creation, film, post-production, sound edition.

 

Alacran Group is a global multimedia entertainment group empowering through music, culture, film, performances, ideas and live events that bring people together. Alacran's founder and visionary, believes in a united world where we share our cultures and beliefs to embrace everyone for their true magic. Unapologetically You!

BRANDING

Empowerment sits at the heart of Alacran Group, a big word with the power to transform people’s mindsets in an even bigger way. It’s amazing what one can achieve when given the opportunity to succeed. As such, this branding project centers on positive messages that uplift the human spirit while uniting us as one.

 

The logo consists of the number 3 and an inverted number 6 as its base. Together, they form three perfect circles, marked by symmetry and stability, to form an iconic and modern logo for Alacran (“Scorpion” in Spanish). Everything is surrounded by a circle - representing our planet; a half-moon on the left represents the first light on the horizon as viewed from outer space. In print, copper foil over dark blue paper gives the brand a sophisticated appearance and texture.

 

Colors create moods- diverse tones and shades speak to the brand’s dynamic nature; complementary secondary colors complete the look.

 

 

LAYOUT DESIGN

 

An imaginary grid exists in the layout of every communication, print and screen. In this grid, every number is the sum total of the two numbers that precedes it (for example: 1, 1, 2, 3, 5, 8). This sequence named after an Italian mathematician, the Fibonacci Sequence, may be found throughout nature- from flower petals and galaxy spirals to Romanesco broccoli and the bones of the human hand.

 

Following this grid allows multiple elements in any given design to come together in perfect balance, a vision of appealing rhythms and harmonies. The Fibonacci sequence is typically used in concert with the golden ratio, a closely-related principle also stemming from math.

 

TAGLINES

& SUPPORTING

MESSAGES

GROUP'S TAGLINE

EMPOWERING VIRTUOSITY

______________

EMPOWERING LIVE MUSIC

EMPOWERING MUSIC

EMPOWERING PERFORMANCE

EMPOWERING ART / CULTURE

EMPOWERING EXPRESSION

EMPOWERING DREAMS

EMPOWERING IDEAS / CREATIVE IDEAS

EMPOWERING MOVEMENT

EMPOWERING CREATIVE IMAGINATION

EMPOWERING IDEAS THAT BRING

PEOPLE TOGETHER

______________

FOUNDATION'S TAGLINE

EMPOWERING YOUNG LIVES FOR LIFE

Alacran Pictures logo reached the big screen, worldwide.

Terry Gilliam "The Men Who Killed Don Quixote" Alacran Pictures - Executive Production

STATIONERY SYSTEM

Business cards 3.5" x 1.975"

PAPER: Neenah Plike Blue 122C - 330g/m2

COLORS: Mate copper foil stamp #379

 

Letterhead

Letter size for the US - A4 for UK

PAPER: Neenah Classic Crest smooth avalanche white

COLORS: Mate copper foil stamp #379

 

Envelopes DL Internationl 8.66" x 4.33"

PAPER: Neenah Classic Crest smooth avalanche white 28 W (105 gsm)

COLORS: Mate copper foil stamp #379

 

Thank you Cards

4.74" x 4.5" & 5.875" X 3.75"

DUPLEX COVER: Neenah Classic Crest smooth avalanche white & Patriot Blue - 120DC

COLORS: Mate copper foil stamp #379

Rising to New Challenges

Though I approach every new project and client with the utmost thought and care, this branding project for Alacran Group really stretched the limits of my abilities to new horizons. Alacran Group is an impressive, multi-segment business in the entertainment industry with offices in Miami, Jamaica and London. Understanding the quality and scale of their projects required me to challenge and stretch myself to new heights.

 

I also always consider my clients’ tastes, preferences and beliefs for every branding project. For this project, I thought about Alacran Group’s founder. I worked hard to produce results that would match her own exacting standards-  from the overall concept to the smallest details.

 

Messages of Empowerment

 

The Oxford dictionary defines “empowerment” as “the act of giving somebody more control over their own life or the situation they are in”.

I harnessed the power of this word to introduce the Alacran Group in a unique and uplifting manner through a series of taglines and related messaging.

 

Alacran Group has introduced a new, healthier, more productive approach to the music and entertainment industries. Like modern day patrons, they empower filmmakers, musicians and designers to reach the outer limits of their talents to deliver award-winning work.

Nature: A personal exploration

 

Empowerment is Alacran Group’s core value and it’s inextricably tied to change, transformation and evolution. The alchemy of helping someone succeed reminds me of the majestic power of nature, one of the signatures of my work. My work always features some natural elements - whether colors, postures, shapes or geometry. As such, I decided to incorporate the Fibonnaci sequence into this project.

 

I started experimenting with the Fibonacci sequence to imitate the harmony of nature in the mid-2000s. The idea is to apply the lines and series to any area - graphic elements, shapes, images or copy - so they may coexist harmoniously. I knew this tried-and-true strategy would allow me to develop a brand capable of remaining relevant and holding up aesthetically for many years to come.

 

Photo: ©Tato Gomez

URBAN, INTIMATE & HUMANE.

 

A POWERFUL EXPERIENCE: SOLO PERFORMANCES,

JUST THE MUSICIANS AND YOU.

 

IDEA

Showcase artistic expression and emotions through an instrument, voice or body.

Baritone saxophone solo performance: Regis Molina | Drums and percussion solo performance: Julio Barreto | Direction: David Zink | Sound recording and mastering: Matthias Milhof | Camera: Frank Lemann | Making of photos: Cristina Gimenez | Location Babelsberg Studios Berlin Post production & Direction in Lima Peru: Nelson Aguilar | Post-producer: Eduardo Arraigada "Wawin" - Lima | Sound director, editing and cut: Gonzalo Polar - Lima. Production, creative and art direction, storyboards, post-production direction, color calibration and animation direction: Piero Salardi® Creativity, imagination, sound, and color™.

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PIERO SALARDI®

CREATIVITY, IMAGINATION, SOUND, & COLOR

LIVING IN VICTORIA, BC - CANADA /// WORKING WORLDWIDE

Available to work remote

All works © PIERO SALARDI® 2020 → CREATIVITY, IMAGINATION, SOUND, AND COLOR™

Please do not reproduce without the expressed written consent of the author.