Branding project for a luxury resort in Jamaica. The standing lion con-notates power, strength and protection. Six circles form the head's outer shape, cheeks, and upper mouth. Two inner pentagrams, one smaller than the other, makes the face of the lion.
An Ethiopian-style crown connotates an ancient Royal symbolism of high importance.
To merge creativity with nature, earth tones, organic shapes, natural stone textures, and calming scenes represent the love and care for our visitors, the land, our surroundings, and the cosmos as part of the holistic brand experience.
Unfortunately, the project is on hold because of COVID. Therefore, there are a few things I can not present because they were at the beginning of the design process. Nonetheless, this colourful and playful yet sophisticated branding project is worth sharing for inspiration.
LION + CROWN + HEAD & HAIR SET
Illustrations for packaging, shopping bags, fabrics, print and screens.
Provoke emotion through color, friendly and organic shapes, textures, that reflects nature.
Please do not reproduce without the expressed written consent of the author.
LIVING IN VICTORIA, BC - CANADA /// WORKING WORLDWIDE